The miller’s son learned that the best starch to be obtained from grain was the starch that got compacted at the bottom.
That starch commanded a higher price. A stiffer price.
Then, his stock of special starch was stolen.
Thus went the story of the Raiders of the Low Starch.
He was trying to start a new story.
He needed a title for it. He couldn’t start the story unless he had a title, because the title is what shaped all his stories.
He needed a bold title. Something that would immediately bring the story to mind, without spoiling it.